5 Types of Marketing Collateral


Traditionally, collateral was a term used to describe a variety of sell sheets, brochures, and other marketing material that supported the sales process. The term has evolved and now includes a number of different media, such as digital magazines and E-books. Today, you’ll also find explainer videos and case studies.

Explainer videos

Adding an explainer video to your marketing campaign can help you boost traffic, conversion rates and overall brand awareness. It is important to note that explainer videos are not meant to be a replacement for other marketing materials. Instead, they are an ideal addition to your overall marketing plan.

A well-produced video can provide your visitors with the most pertinent information about your business in a short amount of time. This type of piece can also help you increase brand awareness and foster brand loyalty.

It is a well-known fact that most audiences prefer to see a video over text. This is because they are able to process the visuals faster than a sales representative.

Another benefit of explaining your business in a video is that it can help you increase the number of backlinks to your website. This will allow you to increase the SEO of your website and improve the ranking of the entire site.

Digital magazines

Depending on who you talk to, digital magazines are either a novelty or a marketing nightmare. The good news is that they aren’t dying and are here to stay. In fact, digital magazines are expected to generate $39,012M in revenues in 2022. Moreover, many companies are making it their business to create and manage their own. The best part is, they can do it in style. In addition, you don’t have to spend a fortune to make it happen. They can do it with a little elbow grease, and some savvy business planning.

Of course, not all companies are created equal and not all digital magazines have the same quality of content. The best way to go about this is to enlist the help of a professional or an online resource.


Whether you’re looking to launch a new product, improve your sales efforts or increase your brand awareness, there are many benefits to using brochures as marketing collateral. It’s a simple and effective way to promote your business to the target market.

You can use a variety of formats to create brochures, from simple booklets to more complex multi-page brochures. Your brochure should contain information about your business and your product or service. It should be scannable, if possible, and be well-designed.

You should also consider your audience’s needs and interests. For example, you may want to include an elevator pitch with your brochure. Or, you may wish to include a detailed description of your products and services.

You can also incorporate an augmented reality image into your marketing collateral. This will allow your prospects to get a more realistic view of your offering.


Whether you are looking to grow your email list or drive repeat business, e-books are an ideal promotional medium. They can be a great way to educate readers, establish yourself as an industry expert, and boost your brand’s credibility. However, you’ll want to make sure that you’re getting the most out of your marketing efforts.

E-books are also a great way to create a loyal following for your brand. They are a convenient and portable way to consume content. They can be shared on social media, which can help you reach a wider audience. You can also promote them through related email campaigns.

While the focus is on the content, you should also ensure that the e-book’s design is consistent with your branding. In particular, you’ll want to ensure that the content is easy to read. You can do this by using a simple color scheme that doesn’t distract the reader. You may also want to add images to break up the text.

Case studies

Whether you’re looking to build brand awareness or re-engage existing customers, case studies as marketing collateral can help. When used effectively, case studies provide a compelling perspective on the company’s ability to deliver a solution. It also acts as a third party endorsement of the brand.

The best case studies include testimonials from current customers who attest to the value of your product or service. This helps your customers feel more confident in choosing you as a solutions provider.

Case studies are a cost-effective marketing tool that can be incorporated into a wide variety of campaigns. They can be repurposed into blog posts, e-newsletters, or webinars. They’re an ideal way to promote your company to new audiences.

Case studies provide an accurate and vivid representation of how your product or service works. They also illustrate the process through which the company developed a solution. They’re a good way to establish your web authority, increase your organic search ranking, and increase quality leads.