Websites are called “interfaces” for a reason. They are points at which you meet and interact with others, and in today’s digital age, your website is one of the first impressions you make on a prospect. According to Expedition Co., a staggering “94% of internet users consider web design the main reason for why they mistrust or bounce off a website”. This just reinforces how important your web design is to your customers. Your website provides visitors an initial experience with your brand, and for that reason, it is vital to your brand’s success. If you’re yet to create your website, it could be advantageous to start educating yourself on how you can build your first functional website using informative guides and videos. 

There are so many different factors to consider when designing a website for the purpose of showcasing an individual, business, product, or service, like choosing between wix vs wordpress for the host and cms core for example. When performed with design expertise and creativity, these factors have the power to launch your website and brand up to the next level.

1. Consistency

Your website is one of several encounters people will have with your brand. As well as an online presence, you may also have social media accounts, physical products, and advertisements. However, your website should unquestionably be considered the hub of your brand. 

Building and sustaining brand recognition requires you maintaining the same style and messaging across all of these platforms.

When consumers are conflicted during purchase decisions, they often rely on the option that is most familiar to them because it seems less risky. Ensure that customers who visit your site will be met with recognizable characteristics of your brand.

2. Message

When someone comes across your website, what do you want them to find out before they leave? If you could only tell them one thing about your brand, what would you choose to say? Make sure you communicate that message loud and clear, from the get-go.

Establishing your brand’s message is step one; figuring out how to transmit it comes second. All of the copy on your website should be concentrated on hitting this target message.

While text is an important, obvious way of communicating this message, the overall aesthetic of your website speaks volumes about what defines your brand. Try not to overwhelm potential clients with a sea of text that they have to paddle through. Instead, make it easier on them through the use of concise messaging that gets straight to the point.

3. Color

The colors you use on your website are intimately related to the feelings and emotions your brand conveys to your site’s viewers. People are more inclined to remember the feeling they get when they visit your website than they are to recall actual content, so it’s important to use tools that make a positive impression. This has everything to do with color.

Do some digging and find out which emotions are associated with certain colors to advise your decision-making, and implement them accordingly.

4. Personality

If your brand was a person, what personality traits would you use to sum it up? Would it be fun and wild or sleek and sophisticated?

Personality is important to consider when you are first designing your brand identity, but it is important to revisit when creating something as vital as your website. Just like we gravitate towards certain people due to their personalities, we are attracted to brands for the same cause. Your website’s personality has the ability to identify and refine your target niche based on the types of people it most resonates with.

5. Tone

Setting the tone of your website is similar to designing the interior of your home. The differing aspects of a website are like decorations, and different arrangements of this decor can drastically alter a room’s atmosphere. A website’s tone can give more credit to how elements are arranged as opposed to what those elements are.

When viewed as a whole, what mood does your website create? What kind of voice is the text written in, and how does it connect to the other visual attributes of the site?

6. Value Proposition

While a beautifully designed website may be enough to lure in your audience, focus on the end game: a call to action that encourages the sale, contact request, opt-in to receive more information, or at the very least an action to learn more.

Underneath all the bells and whistles, you have a valuable product or service to share, and whatever this is should be readily apparent to anyone visiting your site. The stylized elements of your website should all highlight your value proposition, never distract from it.

7. Uniqueness

Market research can be helpful for getting a general idea of how your competitors are successfully marketing themselves online. Similar brands’ sites can serve as a wonderful source of inspiration, but in order to show that you’re unique, it is vital to be original when creating your site’s design.

Ponder what sets your brand apart from others in the same space. What would make your target market buy from your brand rather than your competitors’? Going back to the roots of your business and gaining a clear understanding of your brand identity will help pinpoint what makes your brand stand out, and your website is the perfect place to show off these differences.