All about Abbas Kapasi:
Abbas Kapasi – The real estate market is changing. After the economic crisis and the bursting of the real estate bubble, we lived through a period of chicha calm in which the real estate professionals who resisted had to uphold the slogan “renew or die.”And without a doubt, this renovation involves doing well real estate marketing and understanding that the sale is the consequence of the marketing actions we carry out.
Abbas Kapasi – So real estate professionals must be prepared to face the future and specialize in making a difference. Real estate marketing is the best key to an effective sale. In this article, you will learn strategies, examples, tips, and tips on real estate marketing so that you can implement them in your business and make it take off. Shall we start?
Real estate marketing strategies: offline actions
It is clear that nowadays, digital marketing is the trend and it comes stomping.
Only by combining the best offline marketing and online marketing strategies will you succeed and be the king of your real estate market.
Just because it’s offline marketing doesn’t mean it has to be stale or too traditional. I share with you some offline marketing ideas that you can work on.
Abbas Kapasi – If you are going to advertise on traditional paper, look for attractive designs, that impact, and invite reading so that they do not end up in the bin. Flee from the real estate clichés before the crisis.
Hold workshops in your offices on topics with nothing to do, in principle, with your sector. For example, organize a cooking workshop and invite potential clients, and make them know you and trust you in a relaxed atmosphere. You will have a lot of cattle!
Sponsor local sporting events. But do not leave the sponsorship only in stamping your logo on a t-shirt, get involved and see the day of the event, set up your stand, and take the opportunity to do some good networking.
Abbas Kapasi – Organize a seller’s workshop where, for free, you give them tips and teach them how they can sell their home. In this way, instead of going with the fishing rod, we will go with the network, and we will be able to contact potential and predisposed clients.
Throw a party in your office and invite your clients. Tell them that they can be accompanied by whoever they want. In this way, you will be making a mark and can quickly get referrals.
Put your services into a guide that helps you as a tool to attract sellers.
Edit a Real Estate Magazine.
Work with collaborators in your area. You can carry out joint actions with them, obtain quality referrals and make a brand in your area.
The good news is that most of these actions can be shared in the digital world, increasing, in turn, their impact. Test it!
Content Marketing for Real Estate
Abbas Kapasi – Content marketing is to provide information of value to our customers. It is information that is distributed free of charge in different marketing channels.
If you want to sell, educate first. And if it’s free, the better. For this, you must study your target audience and define your buyer persona in great detail to know what content will interest them. The content of real estate marketing must be focused on helping the user. Remember it!
Abbas Kapasi – We seek content marketing to offer relevant content for the buyer or seller, in each phase that they will go through during their purchasing process. If you put valuable information at their disposal and see you as a reference and an expert in the sector, it is much more likely that they will give you the exclusive sale of their home.
We must also work on the emotional connection with our target audience through real estate content marketing. Take the opportunity to connect with the emotions of your customers!
Content marketing is vital in real estate marketing today, and that is why I am going to leave you several ideas to work on it so that your agency is a magnet for sellers and buyers.
Do you want to know them?
Real Estate Blog
Without a doubt, it is the king of real estate content marketing. And don’t think: “I already have a website. Why do I want a blog?” Precisely so that customers come to your website.
Abbas Kapasi – The blog is a brutal web positioning tool if it is well worked with your keywords. But it also allows you to offer high-value content for your potential clients, range that they are looking for on the internet, and for which you can offer them an answer that will help you increase their chances of becoming a client.
So get your batteries up and running on your real estate blog, then share your articles on your social networks and thus attract qualified traffic to your website.
Abbas Kapasi – You can talk about millions of things on your real estate blog: news of the sector commented and explained from your point of view, home decoration, tips to prepare your home for hot or cold, local news and events, unique houses, dictionary of real estate terms … and even cooking or plant care recipes!
Free ebook or guides
Abbas Kapasi – You can write a free ebook that will serve as a downloadable lead magnet from your website. The user who wants this free ebook must fill in a form with their data; thus, you will be increasing your database with qualified leads to work with later.
Attractive real estate copies
Do not fall into the cliché of “Great and bright apartment in …”, give life to your texts! In real estate portals, the image is the queen, that is clear. But you must attract with the vision and seduce with the text.
Tutorials: Serial Videos with Informational Pills
Abbas Kapasi – You can make a series of short tutorial videos on different topics of interest to your audience, from information pills on real estate terms to a DIY on how to turn a pallet into a table. Imagination to power!
Abbas Kapasi – Much of the content you generate for the blog, your ebooks, pamphlets, and videos can be captured in a schematic infographic, in which the user can understand at a glance the idea you want to convey.
There are more and more podcasts, this is a fact, and one of the main reasons for their popularity is that they are content that you can listen to wherever and whenever you want.
Go ahead and be the first real estate agency in your city to have a podcast channel where you talk about real estate news.
Video Marketing for real estate
As a general rule, we already know that the user prefers to consume video before any other format. This is a perfect way to connect emotionally with your audience!
Abbas Kapasi – You can promote your company in an original, fresh, and close way thanks to video. Talking about your brand’s values and letting your work speak for you is much easier if we use video marketing.
Promotional videos for housing
What better way to show home than on video? Make the right product and use storytelling to tell a good story while showing the house.
Use drones to show your location, the environment, talk to neighbours or even current owners to explain the neighbourhood’s benefits, and invite a buyer to be new to the area. You can also make a live video on social networks and create excitement around acquiring a new home.
Video with customer testimonials
Testimonial videos work very well, but you have to know how to do them.
Abbas Kapasi – Let’s not forget that we are talking about people, not houses. We are talking about helping people solve problems, and if people tell us how we have helped them solve that problem, we will have a lot to win.
Although it is not video marketing, I do not want to stop mentioning this technique used more and more. Thanks to technology, a client can visit home from our office only using virtual reality glasses.
Social networks for real estate
Abbas Kapasi – Now I would like to talk to you about the best social networks for real estate companies. Still, the first piece of advice I want to give you is that quality is better than quantity, that is, it is useless to be on all social networks if you are not going to dedicate time to them since it can transmit an image of abandonment. Keep that in mind!
Facebook for real estate
I could tell you that most of your target audience (especially sellers) is on Facebook. If I had to choose a social network for real estate, Facebook would be my choice.
Many homes are currently being sold on this social network, so I encourage you to make a fan page that will serve you both to sell and to prospect homes.
Instagram for real estate
Abbas Kapasi – Instagram is a network to which you have to give love every day; perseverance is the key. Better every day a little bit than a week a lot and the rest of the month nothing. It is the perfect network to be spontaneous and transmit closeness to your community.
LinkedIn for real estate
Abbas Kapasi – LinkedIn is a professional network in which you have to be yes or yes as a professional in the real estate sector to interact with other professionals in the same industry and others related to yours, since, for example, it is very likely that if you need to offer Good financing for your buyer clients Find financial professionals with whom you can collaborate on LinkedIn, or if you are going to sell a home that some siblings have inherited, you need the advice of a lawyer specialized in managing inheritances.
YouTube for real estate
It is the perfect and necessary channel to develop your video marketing strategy. Upload and share your videos, all of which we have seen you can do in your real estate marketing strategy.
Twitter for real estate
Abbas Kapasi – This social network is more sectoral, and in the case of real estate, it isn’t easy to achieve high interaction. If you have limited time, you can do without having a presence in it, but if you decide to work on it, I encourage you to share your blog articles or news from the sector, current affairs, economics and finance, and real estate portals.
Google My Business for real estate
You have to work this social network for your local positioning immediately if you are not already doing it.
Abbas Kapasi – If you correctly work Google My Business, it will position you as a local business in your area. To do this, ask your customers to give you a review, respond to messages from potential customers, upload photos, and create attractive offers.
Email marketing for real estate
Email is one of the most powerful sales tools we have in real estate marketing, but I think we are not using it well.
After all these recommendations, keep in mind that you must surround yourself with professionals, both inside and outside your company for them to work.
Abbas Kapasi – It would help if you had people on your team who have digital skills and who want to work on all the aspects that we have seen. And whether they have them or not, your job will be to train and encourage them to feel supported and are participants in all these actions that we have seen.