Designing Effective Borders for Under-Contract Postcards in Real Estate Marketing


Postcards are valuable for reaching potential buyers and sellers regarding real estate marketing. Among the various types of real estate postcards, Under Contract Postcards play a crucial role in keeping clients and prospects informed about the progress of a property transaction. One key element of these postcards is the border design, which can significantly impact their overall effectiveness. This article will delve into essential aspects of designing borders for these postcards in real estate marketing.

1. Purpose of a Border

The first step in designing a postcard border is understanding its purpose. Borders serve several functions in real estate postcards:

Visual Separation: Borders help separate the content from the background, ensuring the message is clear and easily distinguishable.

Aesthetic Appeal: A well-designed border can enhance the overall appearance of the postcard, making it more attractive to recipients.

Branding: Borders can be used to reinforce your real estate brand by incorporating your logo, colors, or other brand elements.

Focus: A border can draw attention to the central message or image, guiding the recipient’s eye to the most critical information.

2. Choosing the Right Style

Selecting an appropriate border style is crucial to the success of your postcards. Here are some popular border styles to consider:

Classic: Classic borders are timeless and can give your postcards a traditional, professional look. They often feature simple lines or patterns that frame the content.

Modern: If your real estate brand has a contemporary feel, consider using modern borders with clean lines, minimalistic elements, and a sleek design.

Thematic: Depending on the property or occasion, you can choose thematic borders that align with the property’s style or the season.

Custom: For a unique touch, create a custom border that incorporates your brand’s identity and sets your postcards apart from the competition.

3. Color Palette

The choice of colors for your border is another critical consideration. Your color palette should align with your brand’s colors and the message you want to convey. Here are some tips:

Branding: Incorporate your brand’s primary colors into the border design to reinforce brand recognition.

Contrast: Ensure that the border color contrasts with the background to make the content stand out.

Harmony: Choose colors that harmonize with the overall color scheme of the postcard, creating a cohesive and visually pleasing design.

Emotion: Consider the emotional resonance of colors when selecting your postcard design. For instance, blue can communicate trust and professionalism, while red has the potential to evoke feelings of urgency or excitement.

4. Typography and Placement

The typography used within the border is equally essential. Choose fonts that are easily readable and in harmony with your brand’s aesthetic. Make sure that the font size and spacing are well-suited to the dimensions of the postcard. Proper text placement within the border is crucial to maintaining a balanced and visually appealing design.

Font Choice: Use fonts that are easily read in style and size. Sans-serif fonts often work well for modern designs, while serif fonts can give a more classic look.

Text Alignment: Centered or justified text within the border can create a sense of balance and symmetry. Experiment with different alignments to find the most visually appealing option.

Message Hierarchy: If your order includes text, prioritize the information using hierarchy. Place the most essential information in a prominent position, such as the top or center of the border.

5. Simplicity and Consistency

Remember that simplicity and consistency are critical principles in practical design. Keep the border design clean and uncluttered to avoid overwhelming recipients. Ensure that the chosen border style and color palette are consistent with your overall branding to create a cohesive marketing message.


The design of borders for Under Contract Postcards in real estate marketing is crucial to creating impactful and visually appealing communication materials. Understanding the purpose of the border, selecting an appropriate style, choosing a suitable color palette, and paying attention to typography and imagery are all essential considerations. By carefully crafting your border design, you can increase the effectiveness of your contract postcards and leave a lasting impression on your target audience.

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