Gradient logos are among the latest trends in designing logos. This kind of logo is utilized by large well-known, and admired corporations. However, they are in good reputation with other logos and draw the attention of consumers and customers, increasing the brand’s recognition and its services or products.
A logo can be described as a graphic image, symbol, symbol, or text inscription. That is associated with a particular brand. In the same way, logos can change depending on the current trends; however, despite the changes, they’ll remain identified with a specific brand.
Although the logo is only simply a symbol (icon drawing, a symbol, and so on), it serves significant functions that impact brand recognition and recognition, ultimately affecting the final revenue.
One trend that we are seeing today is gradient logos. They are easy to create today (you can create them yourself or use specially designed graphic designers).
Gradient-style logos draw the attention of customers because of their brightness and intensity. They stand out from other logos. Many big brands utilize this method of changing their logos’ branding since they can introduce new colors and designs. Still, there is no need to alter the foundation of the logo that many consumers easily acknowledge. Customers will notice this logo with a gradient.
They also give the impression of depth. It is also important to consider how the logo will appear on various surfaces for advertising. The logo should look stunning on both big (banners) and smaller surfaces (website business cards, etc. ).
However, the advantages of this fashion include the fact that it is virtually no color limits, and designers can play around with their designs until the ideal outcome is reached.
Numerous famous brands employ gradient logos. Some have even updated the style of their logo to catch consumers’ attention. Since their existence, some companies have used their logos in a gradient style and are modified them slightly (changing to a different color pallet). There are, however, designs with gradients familiar to nearly everyone.
The current Instagram logo was introduced in the year 2016. Its gradient design is in good contrast to other smartphone mobile apps and immediately draws users’ interest. However, the logo for the company is significantly improved compared to its predecessor; it retains its predecessor’s features—the brand logo.
2) Mozilla Firefox
It was once a hugely popular browser. However, in the past, its popularity has waned. The logo for the browser is created in this fashion and is frequently changed. It’s getting brighter and more vibrant, while the initial emblem of the brand (the fox, first seen in 2004) is also seen in the brand’s logo.
Very well-known dating apps for mobile phones also feature an attractive gradient logo. In 2017 the logo was slightly altered (the text was removed; however, a light was added and was designed exactly like this). The icon for the app started to appear more attractive as it attracted more users, due to which the app’s popularity increased, and it soon became one of the top dating apps for mobile devices.
The company’s logo also features a gradient appearance, adding additional colors and sophistication. In the same way, when the brand was rebranded, the logo was modified however the core feature remained, which was well-known by many people. The logo is very simple, catches people’s attention, and states that it’s represented across the globe.
Even though this kind of logo was developed some time ago, the advancement of technology and capabilities have given this method of making and modernizing logos the chance to breathe new life into it has helped make them one of the more sought-after worldwide styles. These distinctive logos give the logo a luminous and deep look that helps draw customers’ interest.
However, they are distinct and stand out from the background of rival logos. As a result, they can be frequently given new colors without altering their original idea, keeping the brand’s prior background and regular customers.
Read also: How Do You Create An Emblem Using A Flower?