They say that a picture may be worth a thousand words.
Well, a movie is worth a thousand pictures. And it is why video marketing is now an essential part of every online marketing technique.
There is a good reason for this. The main aim of any online marketing endeavor is to make people convert. To maintain them interested enough to register, fill your contact form or even buy from you.
I think you will agree with that. Why could you spend so much of your time churning out content after content material to reach people you hardly know?
Video marketing is getting ground because of how simple it is to consume. It’s the reason why a video, provided that it’s well-made, draws more crowds compared to, say, an instructional weblog.
The proof is in the statistics. Recent studies show that 74% of mobile traffic is going to be video.
In this post, we will talk about five video marketing strategies that will help you increase conversions.
1- Engage your audience along with interactive video
Customer choices change on a dime. Styles come and go. As well, as viral content fizzles in time. To make audiences stay still, you have to give them something that maintains their interest.
Lately, internet marketers have been using interactive movie to achieve this. These are videos that allow viewers to take components and change their final results. It’s kind of like how multiple-choice games work. You develop a changeable storyline in which audiences make different decisions on several products.
In a way, interactive movies provide us with experiences that static content can’t. Rather than passive experience, the moderate encourages the person watching to do this. This drives engagement.
Consider Mended Little Minds, a charity for children and congenital heart disease that utilizes an interactive video to demonstrate how donating money could make the lives of the children who suffer from the disease a little better.
2- Keep it short however entertaining
The average attention period of internet users is less than that of a goldfish. It’s precisely why we would instead skim via content than reading every word of it and proceed. Grabbing attention is a matter of displaying value immediately. Please think of this as a five-minute marketing presentation you need to give investors to market your idea.
Youtube production works the same way. You can’t article long videos and anticipate visitors to view them until the end. If you have any expectations of conversions, your video clip content must be short. Also, it must be sweet.
Some social networking platforms have made it easier for your business to do this. Take Facebook’s autoplay video feature, for example. Movies automatically play as customers scroll through their information feeds. Viewers will watch out for a few seconds and then move on if your video isn’t interesting enough to retain their attention. Based on stats, the average retention price of 90-second videos is 53%, while videos more than 30 minutes own only 10%.
3- Don’t make it resemble a commercial
What do we generally do when a commercial happens? We switch channels. Advertisements may have worked before. Great, we have small screens within our pockets; smartphones give us numerous other valuable content that people would instead be watching.
The thing is, people have more reasons to “switch the channel” on your online video now than ever before. Posting an on your social media channel? Individuals will probably scroll right through that if all it’s attempting to do is sell.
Nobody watches an ad under your own accord unless an Interactive video provides something worth their period. Viewers are likely to engage with your articles if they are getting something from this experience. This “something” could be humor or maybe a value proposal. Something unique that might quick them to convert.
To demonstrate, consider a famous Christmas advertisement by Heathrow Airport wherever two grandparents (shown because teddy bears) take an exhausting flight to London. Throughout the journey, the airport’s personnel help them make this trip comfortable until the couple lastly meets their family.
From the pretty poignant ad. This kind of pulls at your heartstrings and reminds you exactly how thrilling it is when households finally get together during the vacations and how the journey is worth it in the end. Most important of most, it makes you appreciate everything Heathrow Airport does concern.
Wrapping Up
Video marketing offers massive opportunities for those who know how to utilize it. To recap, you can get more conversions from your video marketing techniques by getting audiences within on the action with online video. Focus on keeping articles short but worth the viewer’s time. Use squeeze forms right in the movie and never underestimate the value of training videos.