If the first thoughts that come to the mind would be Disney, Harry Potter, or Cadbury, It is easy to recall the strange words written in fonts. This is the way logos for texts serve, by conveying the brand’s distinctive characteristics and using typography, shapes, and colors. This kind of identity can be useful in establishing brand recognition, which is why it is essential during the early phases of a new company. This article will show you how to create a unique style for a logo based on text.
How do you define a logo?
The term “logo” has Greek roots: logos, word + Tupos meaning impression. The term “logo” originated at the beginning of the 19th century and was used to refer to the use of different characters found in the font typographic.
The logo can be described as a sign that includes stylized words or images that convey the concept of a particular idea. Its primary function is to represent the identification of the business. Through it, the customer will be able to recognize, identify and select the company they like.
A logo could be the most important element representing a company’s identity. For the typical consumer, the presence of an image or any trademark owned by an organization with a long-standing reputation indicates the quality of the product or service. If the product isn’t sold with a logo, it’s not a sign of trust. A well-known trademark is a foundation for branding a business. It lets potential customers know what type of business they’re dealing with and the activities they perform.
How do you design the Text Logo?
To design an appealing logo using text, you must concentrate on every element. Therefore, we will look at every aspect that makes up the logo.
Criteria for selection
The brand’s identity represents the physical personality of a company through the use of colors and graphic designs, fonts, and colors. Thus the process of creating the corporate identity must start with a study of the company’s position and business objectives:
- The nature of your business. Make sentences or terms which are connected to your business. Examples include welcoming distinctive or mindful of the environment and so on. You need to identify your person and look for ways to express your personality.
- The target audience. Check out your customer’s profiles, including where they’re from, what they cherish, what drives them, and what their top priorities are. Choosing the right tools to effectively convey your message to the customers in their preferred language is important.
- The brand name of your competition. Check out the logos and texts of businesses that compete within your field. It is important to select colors and fonts that make your brand stand out from the ones of your competition.
Select the correct font
After completing your examination, it’s time to pick the design language. The primary function in the text of the logo is given to typography. Its readability and how the branding is perceived depend on it.
The following fonts are utilized for common use:
- With serifs. It’s an excellent option for brands that want to emphasize quality and tradition, professionalism, or quality (Tiffany, Rolex, Gucci);
- Sans serifs. Many brands utilize it. It’s easy to install on any device and available in any dimension.
- Handwritten. They are employed in innovative and innovative projects, as well as in companies dealing with health and home improvements. Through handwritten fonts, brands can connect with customers and create an image of warmth and transparency (Barbie, Walgreens, Cadbury);
- Creative typography. It is frequently used by businesses that want to stand out and stand out on the market (Disney, The New York Times, Harry Potter).
Most fonts can be found in various styles, for example, regular bold or bold, direct, italic or straight or direct. Please choose the one that most effectively conveys the essence of the brand and its concept. In addition, it is important to think about the best way to compose the word—for instance, lowercase letters in capital letters or a combination of both.
Pay attention to kerning, which is altering the distance between letters. Even though the distances between the letters remain identical due to the uniqueness of the letters and the form combinations, it may appear as if the distance is too large or even too narrow. In these cases, the distance is manually adjusted so that the writing is consistent and doesn’t cause difficulty in reading.
Ensure that the font you select can be seen even in low resolution. The logo should appear on smaller-sized media like an office card or plate on one’s email signature.
We select the color.
As with typefaces, color can significantly influence how your brand is perceived by the people who will use it. When choosing the right color is essential to take into consideration this. For example, red is a symbol of vitality and strength, while blue brings peace and calm—the color palette of white and black is connected by elegance and sophistication.
You can mix a variety of shades. This adds personality to the brand’s image. A good example of this can be seen in the Google logo. Google logo. You can pick from various backgrounds, including black, white, and color.
Form and graphic effects
The primary characteristic of the logo could be different from the standard graphics or games that include the element of. There are many possibilities:
- Replace the letter with an image. Choose a symbol closely related to your company. For example, Pixar replaced “I” with a lamp;
- Consider different spellings. Add a unique element that stands out from another row to draw the attention of others. For instance, the big “A” in Braun;
- Input the form. It is possible to put an indication on the form. One example is IKEA;
- Break into lines. This is a great method for companies that have simple and concise names. The name should be easily read. For example, Uniqlo divided the name into two lines that made an oval shape. Additionally, Miniso did not just make a word but added an adorable smiley face at the end.
A well-designed text logo allows you to convey the essence of your business’s brand. Customers will quickly remember the logo and be able to recognize the logo if they come across it over and over. Pay attention to all aspects, and you’ll have a successful experience for yourself. We wish you good luck!