How to Plan a Social Media Strategy


If you want to use social media to build your brand, you must know how to plan a strategy. Creating a system can be a daunting task, but it can also be a very effective one. You’ll want to set goals for your campaign, analyze your competition’s social media presence, and develop a content mix that will separate you from your competitors.

Create audience personas

If you are planning a social media strategy, building audience personas is essential. These help you identify who you are talking to and what you can and cannot say in a social media post. You can also use these to create content targeted to your audience’s needs and wants.

To do this, you should start by identifying your target audience. Then, you can create an audience persona based on your data. It can be as detailed as you’d like. This may include demographic information, behavioral patterns, and other details about the people you wish to reach.

Your social media persona will be a tool to help you develop your content calendar. This will help you determine when and where to publish your posts. In addition, you can reference your audience persona when brainstorming new content topics.

Another way to get the most out of your audience persona is to ask some questions. For example, you can ask about age, income, location, and gender.

Analyze competitor’s social media presence

If you’re looking to implement a social media strategy, it’s crucial to analyze your competition before you begin. This can help you determine how to get ahead. It can also reveal new opportunities. For example, you can analyze your competitors’ social presence, track their growth rate, and compare their demographics. Many tools can help you gather this information, including competitor analysis tools and analytics. Using these tools can make it easier for you to plan your social media strategy.

Talkwalker is a social listening tool that can help you track the performance of your competitors’ social media content. It follows blogs, forums, and social networks. Using Talkwalker, you can easily create reports and see real-time data. The tool has an extensive database with over 150 million sources, enabling you to find information on any topic.

Metrical is another competitor analysis tool that can provide data in CSV format. You can then sort the data by any metric you wish. Alternatively, you can download a customized PDF report.

Come up with a content mix that differentiates you from your competitors.

Suppose you’re planning a social media campaign for your business. In that case, it’s not only essential to come up with a content mix that differentiates you from your competitors and monitor your competition’s strategy. A social media campaign is an excellent way to engage with your customers and learn about their likes and dislikes, but it’s not an excuse to ignore your competition.

There are plenty of tools to help you measure your competition’s social media performance. First, it’s worth conducting a thorough analysis of your competitor’s Facebook page, Twitter account, and other online properties. Using a tool such as Talkwalker will allow you to track their posting, the engagement rates of specific posts, and how many followers they have.

Another helpful tool is Rival IQ, which allows you to filter posts by category and type and your competition’s posts. So, for example, you can view your competitor’s Facebook photos in a grid format.

Set realistic goals

If you want to use social media to promote your business, you should set realistic goals. It’s essential to have attainable, time-sensitive goals, and in line with your overall business objectives. You should also monitor your social media metrics to ensure that your content is bringing in the results you expect.

One of the most common objectives for businesses using social media is increasing brand awareness. This results from having more people familiar with your company or product, which can lead to increased sales.

Another way to measure your success on social media is through “sentiment” – the number of engagements on your posts. By measuring “sentiment,” you can quantify your goals.

Once you have determined your objectives, you can select the channels and platforms that will best help you achieve them. However, you should consider your budget before choosing any social media sites.