Every town, county, or city has several dining hot spots that serve representative dishes that locals are proud of. The same holes in the wall they frequently recommend to visiting friends and family because, decades have passed, these foodie destinations do not lose the decadent quality of their food. Also, the homey vibe of their premises that they have always been known for could only feel more welcoming.
Despite this, these reputable restaurants are faced with the challenge of staying relevant in the lives of locals. For one, the people who make up the locality’s present population did not necessarily grow up there; families come and go. More importantly, new establishments rise, bringing with them fresher culinary ideas that spike people’s curiosity.
If you are somehow contemplating bringing back the glory days your restaurant once had, you are on the right page. Find out how you can promote your brand that the people have come to love. With these tips, allow them to relive those great old times and remind them that, no matter how many years pass, you will always be there to satisfy those cravings that hit close to home:
Reestablish Your Trademark
For instance, is your restaurant known for a specialty dish that cannot be found elsewhere, a lineup of artisan ice cream flavors? Or, does your restaurant have a founding icon whose legacy you immortalized with a caricature of their face on your logo? These are branding assets that you should learn to use to your advantage.
You can have a graphic designer enhance your logo, restaurant menu, and product packaging. Doing so can better suit modern tastes while maintaining the qualities the brand was known for. This can be the color scheme of the restaurant, for instance.
Sometimes, it takes only a slight push to remind your loyal customers that, yes, you are still open to serve them. If personal promotion proves to be a challenge given the ongoing pandemic, explore social media advertising. What makes many businesses prefer to launch marketing campaigns on social media is the sophisticated suites they offer. That includes capabilities to reach your desired geographical coverage and to flash your ads to people who recently did relevant searches like food.
In your ads, cover things that your audience is familiar with, your specialty flavors or dishes again, for instance. Make known how well you have kept your secret formula through the years. If not, what have you done to improve them, like emphasizing your fresh ingredient sources? As for your social media posts, make the best use of pop culture references to signify that you strive to connect with younger ages.
You Still Have a Storytelling Edge
An established brand in the foodservice industry has a comparative edge to those who are just starting. Client relations have a widely accepted definition, but yours that has been honed for the past years is guaranteed to have unique qualities. This comes in the form of special greetings your staff uses when welcoming guests or generous servings of on-the-house dishes or beverages.
You could use these unique perks to evoke nostalgia among your older patrons. Imparting their memorable experiences while dining with you should come naturally. You can also share pictures of events held in your place, from the most intimate celebrations like birthdays to the grandest ones like catering for a local business that opened way back.
Digitalize What You Can
Digitalizing some aspects of your services is still one of the most fool-proof ways to prove that you are catching up with the latest trends. If you haven’t yet, get linked to a food delivery service provider. Make your operating schedule and menu accessible through their mobile application and allow riders to pick up orders from your counter, that’s if you want to outsource food delivery work.
Get in touch with your local bank and avail their reliable merchant services like enabling you to make and accept online payments. This will allow you to operate more efficiently because you do not need to get out of your establishment to pay your suppliers and utilities. Besides, most people would rather pay for their food through their digital wallets.
Suppose you own a novelty or family-owned restaurant that has a rich history. In that case, it is instead a shame to just let your unique legacy fade into oblivion just because people are more receptive to newcomers. Moreover, being an old establishment isn’t conclusive of its inferiority to newer ones. Embrace the change and, who knows; your restaurant can reach another peak in its lifetime.