In recent years, smartphone ownership in the U.S has risen by 35 percent. That means that millions of people now own smartphones across the U.S. And experts believe that as smartphones become more accessible, more people will have them.
One reason people get smartphones is for shooting videos for their social media accounts.
Would you like to improve the way you make smartphone videos? If so, keep reading because in today’s post we’re going to tell you some video marketing industry tips that’ll help you create the perfect video.
Pick the Right Orientation
If you research the latest video marketing trends, you’ll most likely notice one thing- most of them are recorded horizontally. But, that doesn’t mean all your videos need to be horizontal since it depends on what you’re planning to record. For example, if you want to create videos for Instagram Stories or Youtube Shorts, you’ll want to use vertical recorded ones.
The best part is that if you want to create and edit vertical videos, there are plenty of resources to do so on the internet.
Keep It Steady
Have you ever tried to watch an excessively shaky video? If so, you know that it’s not something enjoyable, and in fact, most people stop watching a video as soon as they notice it’s shaky. So, be sure to invest in stabilizers, tripods, or camera cages to avoid recording unsteady videos.
And if you can’t afford to get these things, you can try to set your phone on a stable surface like a table or chair.
Don’t Zoom Too Much
If you only have a smartphone with no optical zoom, then zooming with the built-in camera is a terrible mistake to make while shooting videos. The reason is that digital zoom only generates more pixelation, making the video look bad.
So, if you want to use zoom in your videos, then you should buy an optical zoom for your smartphone.
Think About the Lighting
Even though many modern smartphones have improved lighting sources, they still cannot compete with a professional camera. So, taking into account the lighting and backlighting while shooting videos is crucial.
That’s why you should purchase lighting equipment or at least record your videos in areas where the lighting is sufficient.
Shoot Various Angles
Creating memories with your smartphone involves more than just shooting one angle. You’ll want to take several different angles so you can later edit them into the final cut of the video. Additionally, by shooting different angles, you’ll be able to see what looks best for your video.
Shooting Videos Made Easy
As you can see, shooting quality videos isn’t complicated or impossible. But, if you want to be successful, you’ll want to make sure to follow these tips closely. So, don’t wait any longer, and start shooting professional videos today!
The next step after creating the perfect video is sharing it with the world! So, if you’re interested in learning the ins and outs of video marketing, be sure to check out our other topics!
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