When it comes to marketing, there are several ways to grab the attention of potential customers. There are witty advertisements, out-of-the-box logos, and social media. But did you know there is a such thing as scent marketing?
That’s right, scent therapy is one of the newest methods that businesses are using to attract and retain customers. This branding technique is definitely interesting, but it has its benefits. Take a look at the information below to learn how scent marketing can boost your revenue.
What Is Scent Marketing?
Scent marketing is basically the art of using pleasant fragrances within a certain area. It involves formulating a signature aroma that is specifically associated with a brand or business.
Scent branding allows consumers to have a greater bond to a company. The fragrances automatically become associated with the brand identity.
In the same way that businesses have a signature logo, scent marketing works in a similar manner. The only difference is this type of marketing is designed to erect the consumers’ noses, not their eyes.
The Types of Scent Marketing
Scent branding is not the same across the board. There are different ways in which you can go about this particular technique. Below are a few of the various avenues of scent marketing:
There’s a lot of competition between businesses. So naturally, retailers and other companies are finding ways to become more distinct from one another. Ambient scenting is a technique that a lot of retailers use.
However, for this particular marketing method, the company doesn’t use signature aromas. They simply fill the stores with nice fragrances to enhance the shopper’s experience.
Fragrances like lavender and citrus linger throughout the store, which provides a pleasant experience. The most common ambient scents are floral, vanilla, lavender, and leather.
This type of scent marketing is used to allure customers. For instance, a retail store might fill the air with fragrances in an attempt to attract customers as they walk by.
Not only that, but they use a signature scent in every store. Therefore, the aroma is recognizable no matter what mall or outlet the customer visits.
This particular method works by creating an emotion through smell. For instance, a store might use coconut and pineapple fragrances in the swimwear section or baby powder in the baby section. This helps to keep the customers shopping and make them excited about the products they’re buying.
To execute scent marketing, businesses need efficient machinery that can fill their stores, such as (HVAC) air streamers.
The Benefits of Scent Marketing
As you can see, there are numerous benefits of scent marketing. While this form of branding is unorthodox, it’s quite effective. There’s nothing wrong with thinking outside of the box and trying something new. So, do you think you’ll try this particular marketing technique?
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