Browsing Tag

Business

What Is a Marketing Information System?

Typically, a marketing information system is used by marketers to help them gather, store, analyse, interpret and distribute marketing data. This system is designed to support marketing decision making and management. It is also known as a…

What to Look for in Businesses For Sale

Whether you're looking to sell your own business or you're considering buying one, you'll need to make sure you know what to look for in a business for sale. In this article, we'll examine how to assess the value of a business, how to…

5 Types of Marketing Collateral

Traditionally, collateral was a term used to describe a variety of sell sheets, brochures, and other marketing material that supported the sales process. The term has evolved and now includes a number of different media, such as digital…

Identifying the Total Addressable Market

Using the total addressable market as a quick metric of your opportunity potential is a great way to prioritize your business opportunities. By looking at the number of potential customers and products, you can quickly determine whether…

Defining the Style of Bureaucratic Leadership

Choosing the correct bureaucratic leadership style is important to the success of any business. However, there are many different styles that can be used, and there are some common benefits and drawbacks to each one. The following is a…