What Are the Different Backlink Types?


Backlinks are links that lead visitors from one website to another, providing both people and SEO value. A strong backlink profile should include various types of links for optimal performance. Find the best high-authority backlinks.

Backlinks from related websites act like votes of confidence for search engines – telling them that your resource should be shown to more users.

PBN (Private Blog Network)

PBN (Private Blog Network) is a network of websites used to boost the search engine rankings of another website. While PBNs can be effective tools in certain situations, they must be built and managed carefully to avoid being penalized by search engines. PBNs typically rely on expired domains with high authority that host content relevant to the target website as well as different C Block IP addresses to reduce the risk of detection.

PBNs allow you to control the anchor text for your backlinks, which helps Google understand what topic your linked pages cover more easily. For instance, using “Best protein powder” as the anchor text sends a clear signal about what content the page links to – however, there are other more efficient and less risky ways of building links that could work just as effectively – though paid links violate Google guidelines and can lead to penalties.


The nofollow attribute is an HTML tag that instructs search engines not to pass link equity (commonly known as “link juice”) between linked pages, as this helps prevent spam links and poor-quality backlinks from polluting your SEO strategy. It is an integral component of a healthy SEO strategy as it keeps your site free from low-quality links that would otherwise clog it up with irrelevant, low-value links.

The rel=”ugc” and rel=”sponsored” attributes provide more context about the nature of backlinks. These attributes were developed specifically to combat link spam within user-generated content such as blog comments or forum threads; though these tags may not have as great an effect, they can help identify unnatural or paid links more quickly than nofollow does.

Right-click a link and select “Inspect”, the HTML code will then display in your browser window to reveal whether the link is nofollow or not. Alternatively, use free tools like Ahrefs or Moz to identify nofollow links as they do not all equal each other and may harm search engine rankings. It is also important to keep in mind that not all nofollow links have equal effectiveness – some could hurt them instead!


Backlinks are one of the key factors for SEO rankings. The more quality backlinks you have, the higher your rank will be. But not all backlinks are equal – certain types may prove more effective while some could even have negative repercussions for your ranking.

Google introduced two new link values in 2019 – rel=”sponsored” and rel=”UGC.” The former indicates links that are part of an advertisement or paid placement (including affiliate links and brand mentions ). Search engines use this attribute to distinguish these links from unpaid links found elsewhere on a page.

Use of new link attributes correctly is paramount; misusing them could result in penalties from Google and other search engines. Furthermore, clearly labeling sponsored links will help prevent your site from getting penalized by search engines due to hidden paid links; CMS plugins or modules can automatically add these tags for you ensuring that all content meets Google guidelines and is fully transparent.


The rel=”UGC” backlink type is used to signal to search engines that any links appearing in user-generated content, such as blog comments and forum posts, do not reflect the views or opinions of their site owner. It also serves to avoid link spam while improving SEO performance.

“UGC” and “sponsored” attributes were introduced in 2019 to give search engines more context about the nature of a link for them to follow or rank, unlike nofollow which dampens link value. There has been much speculation on their impact, while Google representatives have indicated they may consider them when ranking pages.

However, some optimizers have expressed concerns that using UGC and sponsored attributes could result in their being penalized by Google, while these attributes might not be as effective. As the search engine industry constantly evolves and new developments emerge it’s essential to stay abreast of them all. In addition to these new link attributes, several types of links could influence rankings on any given website as well.


SEO practitioners spend months, or even years, honing their backlink strategy. They aim to develop an expansive link profile that will increase authority and boost the search engine rankings of their websites. Achieve this feat involves gathering links from relevant, high-quality sites as well as prioritizing do-follow links which pass SEO juice directly back into linked webpages.

An effective way to gain do-follow links is by producing valuable content that other bloggers want to share with their audiences, be it guest posts, social media engagement, or creating a link-sharing network. But it’s important to remember that overuse may diminish their effectiveness.

Further, you should avoid over-exchanging links as this can be considered spam and result in penalties from Google. It’s best to place your link within the content area of a page as this will provide maximum SEO benefit and is preferable over placing it in footers or comments sections of pages.