In today’s digital era, if your business isn’t online, you are missing out on an opportunity to grow. 97% of search engine users have searched online to find a local business. Many of these searches then turn into a store visit and sale.
If you are looking to leverage consumer’s reliance on the internet, lead generation is one strategy to turn those searches into sales.
Read on to learn about lead generation and how to start generating leads today.
What Is Lead Generation?
Lead generation is a marketing strategy that attracts potential customers to your business and turns them into sales. Businesses generate consumer interest by creating website copy, ads, social media posts, and other marketing material related to their customers’ needs. B2B lead generation works the same way, but you target other businesses or, more specifically, business decision-makers.
In lead generation, a lead is someone interested in your business’s product or service. An individual becomes a lead when they give you their contact information. The more leads you have, the more potential customers you can turn into sales.
Lead generation is a valuable tool for businesses to connect and build relationships with their target audience. It saves your business the time and money of cold calling to find new business. Instead, customers contact your company because they are genuinely interested in your product or service.
How to Generate Leads
Generating leads allows you to bring more customers to your business. So, to grow your business, you’ll want to attract a lot of high-quality leads. Follow these steps to create a lead generation strategy.
Know Your Audience
To grab your audience’s attention, you need to know where they are searching and their interests. So, research to find out your audience’s needs and wants are to provide them with helpful information.
Plan Your Campaign
Use your audience research to decide how and where you will connect with your audience. Then create content that relates to your business that interests your audience. You will want to plan out content to nurture those leads along their buyer journey to make sales more likely.
Also, create goals and objectives you can measure your lead generation campaign. Use this to optimize your strategy and messaging.
Attract Leads With Valuable Content
Whether you are using search engine optimization, search engine marketing, social media, or content marketing in your strategy, you always want to be providing value to your customers.
Lead magnets are a popular way to generate leads. They include PDFs, white papers, webinars, free trials, and more. This content provides valuable information to customers in exchange for their email.
Once you have their contact info, you must continue to provide valuable content like a newsletter to keep your customers engaged.
Win Lead Generation With a Lead Generation Company
Of course, running your business is a full-time job. So, you may not have time to do the specialized research on keywords and your audience to generate high-quality leads. But, you can make acquiring more leads easy by outsourcing your lead generation.
Lead generation services provided by most lead generation companies include keyword and audience research, search engine marketing, homepage or landing page creation, content creation, and campaign tracking.
Lead generation can help your business succeed by attracting and grabbing the interest of more customers. The more customers who see your business as fulfilling their needs or wants will lead to more sales. Without a lead generation strategy, you could be missing out on customers who want your product or service.
Do you want to learn more ways to boost your business with lead generation? Check out more digital marketing articles on our website.